袁艺舟

袁艺舟，讲师，西安外国语大学经济金融学院国际经济与贸易教研室教师，曾任经济金融学院商务英语教研室主任等职务。

教育背景：

●2012－2020澳门大学工商管理学院，工商管理，博士

●2003－2005英国诺丁汉大学马来西亚校区， 国际企业管理，硕士

●1997－2001西安外国语大学英文学院，英语（国际贸易）学士

主要教授课程 ：

●《国际商务管理》、《国际市场营销》， 美国杨百翰大学、法国蒙彼利埃高商、拉罗希尔高商等西安外国语大学本科、硕士阶段国际交换项目

●《中国经济》，美国马萨诸塞大学、范德比尔特大学等本科交流项目

●《东亚经济与社会》、《国际营销》，墨西哥普埃布拉人民大学

●《国际企业管理》、《东盟-中国经济合作》，西安外国语大学研究生院课程

●《国际市场营销》、《国际商务谈判》等，西安外国语大学本科阶段课程

近期论文 ：

●Yuan, Y., & Pornpitakpan, C. (2020). The effect of implicit affective cues, explicit affective cues and culture on unrealistic optimism and consumer response. Paper accepted for presentation in the 2020 Academy of International Business Annual Conference. <Conference held online by Florida International University, Miami, USA, July 1-9, 2020>

●Yuan, Y., & Pornpitakpan, C. (2019). The effect of implicit affective cues and culture on unrealistic optimism. Paper presented at the 2019 3rd Thought Leaders’ Conference of Marketing Science and Innovation. <Conference held at University of International Business and Economics, Beijing, China, March 16-17, 2019>

●Pornpitakpan, C., & Yuan, Y., (2018). Factors influencing consumer responses to green advertising: Product typology, environmental concern, and culture. Paper presented at the 2018 European Marketing Academy Conference. <Conference held at University of Strathclyde, Glasgow, U.K., May 29-June 1, 2018.>

●Pornpitakpan, C., Yuan, Y., & Maprasert, V. (2017). The effects of ad appeal, product social visibility, and dogmatism on attitudes. Paper presented in the poster session at the 2017 Australian and New Zealand Marketing Academy Conference: Marketing for Impact. <Conference held at RMIT University’s Melbourne city campus, Australia, December 4 – 6, 2017.>

●Pornpitakpan, C., Yuan, Y., & Han, J. H. (2017). The effect of salespersons’ retail service quality and consumers’ mood on impulse buying. Australasian Marketing Journal, 25, 2-11.

●Pornpitakpan, C., & Yuan, Y. (2016). Mental budgeting: The effects of culture, expense amount, and compulsive-buying trait on underconsumption. In Zhilin Yang (Ed.), Proceedings of 2016 China Marketing International Conference: Marketing Theory and Practice in Mobile Internet (pp. 438 - 442). Hong Kong: Asian Business Association. ISSN 2357-190X (Print), ISSN 2357-1919 (Online). <Conference hosted by and held at China University of Petroleum, Qingdao, China, July 8 - 11, 2016. Only the abstract and references appear in the proceedings.>

●Pornpitakpan, C., & Yuan, Y. (2015). Effects of perceived product similarity and ad claims on brand responses in comparative advertising. Asia Pacific Journal of Marketing and Logistics. 27 (4), 535-558.

●Pornpitakpan, C., Yuan, Y., & Han, J. H. (2014). Retail service quality, mood, and impulse buying. In Proceedings of the 13th International Research Conference in Service Management: Marketing, Strategy, Economics, Operations & Humans Resources: Insights on Service Activities (p. 12). La Londe les Maures, France: Aix-Marseille Université. <Conference hosted by Aix-Marseille Université and held at Odalys Résidence l’Ile d’Or, La Londe les Maures, France, May 27 – 30, 2014>

●Pornpitakpan, C., & Yuan, Y. (2014). Factors of consumer responses to green advertising: Cultural orientation, environmental concern, and product involvement. In Klaus Meyer & Tunga Kiyak (Eds.), Proceedings of the 56th Annual Meeting of the Academy of International Business: Local Contexts in Global Business (p. 42). Vancouver, Canada: Academy of International Business. ISSN: 2078-0435. <Conference hosted by Simon Fraser University and held at the Westin Bayshore, Vancouver, Canada, June 24 – 26, 2014>

●Pornpitakpan, C., & Yuan, Y. (2013). The effect of product similarity and comparative product attributes on category substitution. Conference Proceedings, Academy for Global Business Advancement (AGBA) 10th World Congress, King Mongkut’s Institute of Technology Ladkrabang, Bangkok, Thailand.

●Pornpitakpan, C., Yuan, Y., & Green, R. T. (2013). Unrealistic optimism, defensive pessimism, and implicit self-enhancement in Singapore: Implications for marketers. Conference Proceedings, International Management Development Association (IMDA) 22nd Annual World Business Congress, National Taipei University, Taipei, Taiwan.

●Pornpitakpan, C., Yuan, Y., Green, R. T., & Ratanasithi, S. (2013). Unrealistic optimism in Thailand: Implications for marketers. Conference Proceedings, The 10th Asian Academy of Management International Conference 2013, School of Management Universiti Sains Malaysia, Penang, Malaysia.

●“匈牙利政治经济形势解析”，第一译者，《国外理论动态》，2011

●“赫德森论中国如何改革税收体制抑制地产泡沫”，第二译者，《国外理论动态》2010

●“浅析消费文化对商业伦理研究的意义”，《商场现代化》，2010

●“大中华地区企业社会责任对求职决策的影响”， 2008年12月在第二届世界商业伦理论坛，香港浸会大学

●《儒家文化圈营销管理》（ABR出版社，新西兰）2008